Rare and increasingly valuable, platinum has become a staple in bridal jewelry. Platinum is an incredibly dense metal, making it not only strong and durable, but highly resistant to scratches as well as other daily wear issues.
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	Platinum vs. Gold Yes, platinum is more expensive then gold. It is also a much heavier metal then gold. If you compare a gold ring and a platinum ring with similar dimensions, the platinum ring can weigh as much as 60% more then the gold ring. Platinum's density creates a finished product that will polish bright, never tarnishing, be scratch-resistant and will last a lifetime. Another difference between platinum and gold is platinum jewelry will contain anywhere from 85% to 95% pure platinum. Compare that to gold where rings can have as little as 41% pure gold. (All Camelot platinum rings contain 95% pure platinum.) While white gold contains alloys to create its color, platinum is naturally white and will retain its luster for as long as you own the ring.